Last updated: 18th November 2025
This Privacy Policy explains how Jairus (“we”, “us”, “our”) collects and uses personal data when you:
visit or use our website jairus.co.uk
contact us about our services
engage us to run SPARK Sales Androids™ + SMS campaigns that use your databases and leads
For the purposes of UK data protection law, we are:
a data controller in relation to personal data about our own customers, prospects, website visitors and business contacts
usually a data processor in relation to personal data you supply to us for AI + SMS - SPARK Sales Androids™ + SMS - campaigns, acting on your documented instructions, unless agreed otherwise in writing
Contact details
Please direct any privacy queries to:
Jairus Ltd
Email: privacy@jairus.co.uk
Postal address: Suite 1, 39 Ludgate Hill, London EC4M 7JN
If you are based in the UK or EU, you also have the right to raise concerns with your local data protection authority. In the UK this is the Information Commissioner’s Office (ICO)
The information we collect depends on how you interact with us.
When you visit jairus.co.uk we may collect:
Technical data
IP address, browser type, device identifiers, time zone, operating system, pages viewed and similar information, typically through server logs and cookies.
Usage data
Information about how you use our site, such as clicks, time on page and referrer URLs, often via analytics tools.
Form data
If you submit an enquiry or booking form, we collect the information you provide, such as your name, email address, phone number, company name, role and your message.
We explain cookie use in our separate Cookie Policy, which works together with this Privacy Policy.
When you contact us or work with us as a business customer, partner or supplier, we may collect:
Contact details (name, email, phone, job title, company name)
Business correspondence and records of our communications
Contract and billing information (e.g. invoicing contacts, payment records)
For SPARK Sales Androids™ + SMS, our customers usually provide us with data about their own leads, customers or past enquirers, for example:
Names and contact details (for example, mobile phone number, email address)
Demographic or segmentation information that you store about them
Contact history, previous purchases, enquiries and interactions
Tags, interests, consent records or other profile data from your CRM
You remain the controller of this data and must ensure you have a lawful basis and any required consent to share this data with us and to send SMS messages.
When our service sends and receives SMS on your behalf, we may process:
The recipient’s phone number
Message content that we send and that they reply with
Timestamps, delivery reports and engagement data (for example, whether they responded or opted out)
This data is processed to run the campaigns you ask us to run and to measure performance.
We use personal data for the following purposes:
To provide and manage our services
Setting up and running SPARK Sales Androids + SMS campaigns
Integrating with your CRM or database
Routing qualified opportunities back to you
Legal basis: performance of a contract or steps taken at your request prior to entering into a contract; our legitimate interests in operating our business.
To support and communicate with you
Responding to enquiries
Providing customer support
Sending service messages about changes, incidents or updates
Legal basis: contract and our legitimate interests in maintaining relationships and resolving issues.
To run SMS campaigns to your leads and customers
We send SMS campaigns to the contact lists you provide, using AI-powered messaging flows.
You are usually the controller of this data and decide who should be contacted and for what purpose.
You must ensure you have a lawful basis under UK GDPR and that SMS marketing complies with the Privacy and Electronic Communications Regulations (PECR), including any consent or “soft opt in” requirements and opt out rules.
We act as your processor and process the data on your documented instructions, except where we are required by law to act differently.
Legal basis (our side): our legitimate interests in providing services to our customers and their audiences; performance of our contract with you.
To improve and protect our services
Monitoring performance, traffic and usage patterns
Developing new features and tools
Keeping our systems secure and preventing fraud or abuse
Where possible, we use aggregated or anonymised data that does not identify individuals. Our legal basis is our legitimate interests in improving and securing our services.
To market our services
Sending you information about relevant services, events or resources if you are a business contact
Legal basis: our legitimate interests in promoting our services to business users where it is reasonable to do so, or your consent where required. You can opt out at any time by following the unsubscribe link or contacting us.
To comply with law and enforce our rights
Meeting legal or regulatory obligations
Responding to lawful requests from authorities
Enforcing our contracts and defending legal claims
Legal basis: compliance with legal obligations and our legitimate interests in protecting our business.
We do not sell personal data. We may share it with:
Service providers and sub-processors
Such as SMS gateways and carriers, hosting providers, cloud platforms, analytics, email services and security providers. They only process data on our instructions and under contract.
Telecom carriers and routing partners
In order to deliver SMS messages.
Professional advisers
Such as lawyers, accountants and auditors, where necessary.
Authorities
Where we are required by law or believe sharing is necessary to protect rights, property or safety.
Business transfers
In the context of a merger, sale or restructuring, subject to appropriate confidentiality and data protection safeguards.
Where we act as a processor, we only share data in accordance with our agreement with the controller.
Some of our service providers may be located outside the UK or European Economic Area (EEA). If personal data is transferred outside these regions, we will:
ensure there is an adequacy regulation in place, or
use appropriate safeguards, such as the UK or EU approved Standard Contractual Clauses, and
take additional steps where necessary to protect the data.
We keep personal data only for as long as necessary for the purposes described above, including:
to provide services and maintain our relationship with you
to meet legal, accounting and reporting obligations
to resolve disputes and enforce our agreements
As a guide:
Website analytics data is usually kept for a limited period set by the relevant tool.
Business contact records may be kept for the life of the relationship and a period afterwards while they remain relevant.
Campaign data and SMS logs are typically retained for [insert period, for example 12–24 months] unless you ask us to delete them sooner and we are able to do so in line with our legal obligations.
If we act as your processor, our retention of your data will follow the terms of our agreement with you.
We take appropriate technical and organisational measures to protect personal data, for example:
limiting access to systems and data to authorised personnel
using secure connections and encryption in transit where appropriate
applying access controls and authentication
backing up key systems and monitoring for unusual activity
However, no system is completely secure. You are responsible for keeping your own systems and access credentials safe.
Depending on your location and subject to certain conditions, you may have the following rights in relation to your personal data:
Right to be informed about how your data is used
Right of access to your personal data
Right to rectification of inaccurate or incomplete data
Right to erasure in certain circumstances
Right to restrict processing in certain circumstances
Right to data portability
Right to object to processing, including direct marketing
Right not to be subject to decisions based solely on automated processing where they have legal or similarly significant effects
These rights are set out in the UK GDPR and related laws.
If you would like to exercise any of these rights:
For SMS campaigns run on behalf of one of our customers, please contact that organisation directly, as they are usually the controller. We will assist them as required.
For data where we are the controller (for example, your dealings with Jairus as our customer or website visitor), please contact us using the details above.
You also have the right to complain to the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data. Their website explains how to do this.
Every marketing SMS we send on our own behalf or on behalf of our customers includes an easy way to opt out, for example by replying “STOP”. When you opt out:
we will stop sending you further marketing SMS to that number
we may keep a record of your number on a suppression list so that we do not contact you again in error, as permitted by law
If you receive a message that appears to be from one of our customers and you wish to exercise your data rights, you should usually contact that organisation directly.
We may update this Privacy Policy from time to time. The most current version will be posted on jairus.co.uk with the “Last updated” date at the top. We encourage you to review it regularly.
Terms & Conditions | Data Protection / GDPR Policy | Copyright © 2025 Jairus Ltd. All Rights Reserved.